About us
We make IT inventory boring — in the best way.
Assetly started inside a growing IT team that was tired of losing track of laptops, chasing handover sheets, and reconstructing maintenance history from email threads. We built the tool we wished we had — and opened it up for everyone else.
Our mission
Give every IT team — from a 10-person studio to a 1,000-seat enterprise — a single source of truth for what they own, who's using it, and what needs fixing. No spreadsheets. No surprises.
Who we serve
Internal IT, ops, and facility teams managing physical assets across offices and remote staff. Especially teams in Egypt and the wider MENA region who've outgrown spreadsheets but don't need a six-figure ITAM platform.
What we believe
Focused
We build only what teams actually use day to day. No bloat, no busywork.
Human
Software should feel calm. We sweat the details so your team doesn't have to.
Fast
Every screen loads in under a second. Speed is a feature, not an afterthought.
Local & Global
Built in Cairo for teams everywhere — fluent in the realities of regional IT.
A short story
We're a small team of engineers and operators based in Cairo. We ship weekly, talk to customers daily, and care a lot about the tiny moments — the second it takes a page to load, the click you didn't have to make, the report that was already there when you needed it.
If that sounds like a tool you'd like to use, we'd love to hear from you.